Privacy policy
Last updated: February 2026
Overview
Itsytv is designed with privacy as a core principle. The app operates entirely on your device and does not collect, transmit, or store any personal data on external servers. Your Apple TV control data stays on your Mac.
Data we access
Itsytv accesses the following data from your Apple TV:
- Apple TV device names on your local network
- Now playing information (title, artist, artwork, progress)
- Installed app names and icons on your Apple TV
This data is used solely to display your Apple TV state in the menu bar and allow you to control it. It is never transmitted outside your device.
Data we store
Itsytv stores the following data locally on your Mac:
- Pairing credentials for your Apple TV devices (stored in macOS Keychain)
- Launch at login preference
- Display preferences
Pairing credentials are stored securely in the macOS Keychain. All other preferences use the standard macOS preferences system. Nothing is synced or uploaded anywhere.
Data we do not collect
Itsytv does not collect, store, or transmit:
- Personal information (name, email, etc.)
- Usage analytics or telemetry
- Crash reports
- Device identifiers
- Location data
- Any data to third-party services
Network communication
Itsytv communicates directly with Apple TV devices on your local network. All communication is end-to-end encrypted. No data leaves your local network. The only external URLs the app can open are links to our website and GitHub repository, which require explicit user action and open in your default browser.
Third-party services
Itsytv does not integrate with any third-party analytics, advertising, or tracking services. The app uses only native Apple frameworks and open-source Swift libraries.
Open source
Itsytv is open source software. You can review the complete source code on GitHub to verify our privacy practices.
Changes to this policy
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date.
Contact
If you have any questions about this privacy policy, please contact us at support@itsytv.app.