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Privacy policy

Last updated: February 2026

Overview

Itsytv is designed with privacy as a core principle. The app operates entirely on your device and does not collect, transmit, or store any personal data on external servers. Your Apple TV control data stays on your Mac.

Data we access

Itsytv accesses the following data from your Apple TV:

  • Apple TV device names on your local network
  • Now playing information (title, artist, artwork, progress)
  • Installed app names and icons on your Apple TV

This data is used solely to display your Apple TV state in the menu bar and allow you to control it. It is never transmitted outside your device.

Data we store

Itsytv stores the following data locally on your Mac:

  • Pairing credentials for your Apple TV devices (stored in macOS Keychain)
  • Launch at login preference
  • Display preferences

Pairing credentials are stored securely in the macOS Keychain. All other preferences use the standard macOS preferences system. Nothing is synced or uploaded anywhere.

Data we do not collect

Itsytv does not collect, store, or transmit:

  • Personal information (name, email, etc.)
  • Usage analytics or telemetry
  • Crash reports
  • Device identifiers
  • Location data
  • Any data to third-party services

Network communication

Itsytv communicates directly with Apple TV devices on your local network. All communication is end-to-end encrypted. No data leaves your local network. The only external URLs the app can open are links to our website and GitHub repository, which require explicit user action and open in your default browser.

Third-party services

Itsytv does not integrate with any third-party analytics, advertising, or tracking services. The app uses only native Apple frameworks and open-source Swift libraries.

Open source

Itsytv is open source software. You can review the complete source code on GitHub to verify our privacy practices.

Changes to this policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date.

Contact

If you have any questions about this privacy policy, please contact us at support@itsytv.app.